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1 industrial consultant
1) Экономика: консультант по вопросам промышленного производства2) Реклама: консультант по вопросам промышленности -
2 industrial consultant
Англо-русский словарь по экономике и финансам > industrial consultant
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3 consultant
сущ.1) упр. = adviser 1),beauty consultant — консультант по косметике, косметолог
See:actuarial consultant, artist consultant, benefit consultant, benefits consultant, business consultant, careers consultant, claim consultant, claims consultant, communications consultant, design consultant, employee benefit consultant, employee benefits consultant, engineering consultant, external consultant, financial consultant, in-store consultant, insurance claims consultant, insurance consultant, internal consultant, loss control consultant, management consultant, marketing consultant, outside consultant, pension consultant, pensions consultant, professional consultant, public relations consultant, retirement consultant, sales consultant, security consultant, tax consultant, value consultant, consultant designer, consultant expert2) гос.упр. = adviser 2),Council’s consultant — советник Совета
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консультант: человек, который дает профессиональные советы по вопросам своей компетенции; см. external consultant;* * *консультант; внештатный сотрудник; временный работник (нанимаемый для выполнения конкретного задания). . Словарь экономических терминов . -
4 consultant
консультант, советник -
5 industrial hygienist as clinical consultant
Универсальный англо-русский словарь > industrial hygienist as clinical consultant
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6 industrial [manufacturing] consultant
The English-Russian dictionary on reliability and quality control > industrial [manufacturing] consultant
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7 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
8 ISC
1) Общая лексика: Independent Schools Council2) Компьютерная техника: Implementation Specific Class, Industrial Space Committee, Interactive System Control, international switching center3) Авиация: industry steering commitee4) Американизм: International Standards Committee, Interstate Stream Commission5) Военный термин: Imperial Service College, Industrial Security Committee, Information Science Center, Information Systems Center, Information Systems Command, Infrastructure Special Committee, Integrated Strategic Communication, Integrated System Control, Intelligence Support Cell, Intelligence and Security Command, Intermediate Service Center, Interservice Sports Council, Interservice Support Code, Interservice Support Coordinator, infiltration surveillance center, informal staff communications, information services center, infrared sight-line control, integrated storage control, intelligence subject code, intermediate switching center, interstage section container, item status code7) Химия: Iron Sulfur Cluster8) Юридический термин: interstate commerce9) Коммерция: Integrated Service Contractor (поставщик комплексных услуг)10) Автомобильный термин: idle speed control11) Сокращение: Infantry Section Carrier, Information Service Center, Integrated Ship Control, Intercommunications Set Control, International Science Center, International Security Conference, International Seismological Centre, International Service Centers (5 as of 2006 before END implemented), International Society of Chemotherapy, International Society of Citriculture, International Space Congress, International Student Conference, interstellar communication12) Университет: International Students Club13) Электроника: Industry Steering Council, Initial Slope Circuit, Inter System Crossing14) Вычислительная техника: Instruction Set Computer-Inter-Systems Communication (IBM), Intelligent Screen Cognition, Internet Service Center (ISP), Internet Software Consortium (organization, Internet)15) Литература: International Speech Contest16) Урология: intermittent self catheterization17) Экология: International Seismological Center18) Деловая лексика: International Speedway Corporation19) Глоссарий компании Сахалин Энерджи: Integrated Services Contract20) Сетевые технологии: The International Softswitch Consortium, intersystem communication, межсистемная связь21) Полимеры: internal surface cooling22) Программирование: Ignore System Crash23) Химическое оружие: Industrial Source Complex, U. S. Army Information System Command24) Безопасность: Ignition Source Control (Контроль источников воспламенения)25) Расширение файла: Instruction Set Computer, Inter-Systems Communication (IBM)26) Должность: Independent Search Consultant27) Аэропорты: St, Marys, Isles Of Scilly, England, UK28) НАСА: Interstellar Space Craft29) Международная торговля: Intermodal Service Charge, International Systems Consultancy -
9 Isc
1) Общая лексика: Independent Schools Council2) Компьютерная техника: Implementation Specific Class, Industrial Space Committee, Interactive System Control, international switching center3) Авиация: industry steering commitee4) Американизм: International Standards Committee, Interstate Stream Commission5) Военный термин: Imperial Service College, Industrial Security Committee, Information Science Center, Information Systems Center, Information Systems Command, Infrastructure Special Committee, Integrated Strategic Communication, Integrated System Control, Intelligence Support Cell, Intelligence and Security Command, Intermediate Service Center, Interservice Sports Council, Interservice Support Code, Interservice Support Coordinator, infiltration surveillance center, informal staff communications, information services center, infrared sight-line control, integrated storage control, intelligence subject code, intermediate switching center, interstage section container, item status code7) Химия: Iron Sulfur Cluster8) Юридический термин: interstate commerce9) Коммерция: Integrated Service Contractor (поставщик комплексных услуг)10) Автомобильный термин: idle speed control11) Сокращение: Infantry Section Carrier, Information Service Center, Integrated Ship Control, Intercommunications Set Control, International Science Center, International Security Conference, International Seismological Centre, International Service Centers (5 as of 2006 before END implemented), International Society of Chemotherapy, International Society of Citriculture, International Space Congress, International Student Conference, interstellar communication12) Университет: International Students Club13) Электроника: Industry Steering Council, Initial Slope Circuit, Inter System Crossing14) Вычислительная техника: Instruction Set Computer-Inter-Systems Communication (IBM), Intelligent Screen Cognition, Internet Service Center (ISP), Internet Software Consortium (organization, Internet)15) Литература: International Speech Contest16) Урология: intermittent self catheterization17) Экология: International Seismological Center18) Деловая лексика: International Speedway Corporation19) Глоссарий компании Сахалин Энерджи: Integrated Services Contract20) Сетевые технологии: The International Softswitch Consortium, intersystem communication, межсистемная связь21) Полимеры: internal surface cooling22) Программирование: Ignore System Crash23) Химическое оружие: Industrial Source Complex, U. S. Army Information System Command24) Безопасность: Ignition Source Control (Контроль источников воспламенения)25) Расширение файла: Instruction Set Computer, Inter-Systems Communication (IBM)26) Должность: Independent Search Consultant27) Аэропорты: St, Marys, Isles Of Scilly, England, UK28) НАСА: Interstellar Space Craft29) Международная торговля: Intermodal Service Charge, International Systems Consultancy -
10 MIC
1) Общая лексика: ОПК (military-industrial complex), минимальная доза ингибитора (minimum inhibiting concentration), minimum igniting current2) Компьютерная техника: medium-interface connector3) Медицина: minimal inhibitory concentration, morbus ischaemicus cordis4) Спорт: Make It Count5) Военный термин: MLRS International Corporation, Management Indicator Code, Maritime Intelligence Center, Meteorological Information Committee, Military Intelligence Committee, Multinational Intelligence Cell, maintenance information center, maintenance information chart, management information center, message identification code, mid-intensity conflict, military industrial complex, monitoring, identification, and correlation6) Техника: marine information center, methyl isothiocyanate, microbiologically induced corrosion, microbiologically influenced corrosion, microscopic, microwave interference coordination, mutual interference chart7) Химия: метилизоцианат ( Methyl isocyanate)8) Юридический термин: Minor In Consumption9) Автомобильный термин: mechanical instrument cluster10) Телекоммуникации: Medium Interface Connector (FDDI)11) Сокращение: MLRS International Corp. (UK), Media (medium) interface connector, Microwave Integrated Circuit, Military-Industrial Complex (Russia), microphone, Message Integrity Check, Microbiologically Influenced Corrosion, Middle-In-Chain, Minimum Inhibitory Concentration12) Физика: Measuring Ionization Chamber13) Электроника: Monolithic Integrated Circuits14) Вычислительная техника: Management Information Centers, Management Integration Consortium, Memory In Cassette, Message Integrity Check / Code, microelectronic integrated circuit, monolithic integrated circuit, multimedia interactive control, Media Interface Connector (FDDI, PMD), Multiple Interface Connection (Kyocera), Memory in Cassette (Seagate, EEPROM, Streamer, AIT)15) Микробиология: minimum inhibitory concentration (минимальная подавляющая концентрация)16) Транспорт: Maximum Import Capacity17) Фирменный знак: Music Industry Coalition18) СМИ: Movie Item Collection19) Деловая лексика: Made In Canada, Market Intelligence Center, Meetings Industry Council20) Сетевые технологии: medium interface connector, Консорциум по интеграции средств сетевого управления, Консорциум по объединению систем управления, интерфейсный соединитель со средой, соединитель для подключения терминала к интерфейсу шины21) Безопасность: message integrity code22) Расширение файла: Master Interrupt Control, Microsoft Image Composer Data23) Электротехника: marketing interface to customer24) ООН: Man In Charge25) Должность: Midget In Charge, Music Industry Consultant -
11 Mic
1) Общая лексика: ОПК (military-industrial complex), минимальная доза ингибитора (minimum inhibiting concentration), minimum igniting current2) Компьютерная техника: medium-interface connector3) Медицина: minimal inhibitory concentration, morbus ischaemicus cordis4) Спорт: Make It Count5) Военный термин: MLRS International Corporation, Management Indicator Code, Maritime Intelligence Center, Meteorological Information Committee, Military Intelligence Committee, Multinational Intelligence Cell, maintenance information center, maintenance information chart, management information center, message identification code, mid-intensity conflict, military industrial complex, monitoring, identification, and correlation6) Техника: marine information center, methyl isothiocyanate, microbiologically induced corrosion, microbiologically influenced corrosion, microscopic, microwave interference coordination, mutual interference chart7) Химия: метилизоцианат ( Methyl isocyanate)8) Юридический термин: Minor In Consumption9) Автомобильный термин: mechanical instrument cluster10) Телекоммуникации: Medium Interface Connector (FDDI)11) Сокращение: MLRS International Corp. (UK), Media (medium) interface connector, Microwave Integrated Circuit, Military-Industrial Complex (Russia), microphone, Message Integrity Check, Microbiologically Influenced Corrosion, Middle-In-Chain, Minimum Inhibitory Concentration12) Физика: Measuring Ionization Chamber13) Электроника: Monolithic Integrated Circuits14) Вычислительная техника: Management Information Centers, Management Integration Consortium, Memory In Cassette, Message Integrity Check / Code, microelectronic integrated circuit, monolithic integrated circuit, multimedia interactive control, Media Interface Connector (FDDI, PMD), Multiple Interface Connection (Kyocera), Memory in Cassette (Seagate, EEPROM, Streamer, AIT)15) Микробиология: minimum inhibitory concentration (минимальная подавляющая концентрация)16) Транспорт: Maximum Import Capacity17) Фирменный знак: Music Industry Coalition18) СМИ: Movie Item Collection19) Деловая лексика: Made In Canada, Market Intelligence Center, Meetings Industry Council20) Сетевые технологии: medium interface connector, Консорциум по интеграции средств сетевого управления, Консорциум по объединению систем управления, интерфейсный соединитель со средой, соединитель для подключения терминала к интерфейсу шины21) Безопасность: message integrity code22) Расширение файла: Master Interrupt Control, Microsoft Image Composer Data23) Электротехника: marketing interface to customer24) ООН: Man In Charge25) Должность: Midget In Charge, Music Industry Consultant -
12 mic
1) Общая лексика: ОПК (military-industrial complex), минимальная доза ингибитора (minimum inhibiting concentration), minimum igniting current2) Компьютерная техника: medium-interface connector3) Медицина: minimal inhibitory concentration, morbus ischaemicus cordis4) Спорт: Make It Count5) Военный термин: MLRS International Corporation, Management Indicator Code, Maritime Intelligence Center, Meteorological Information Committee, Military Intelligence Committee, Multinational Intelligence Cell, maintenance information center, maintenance information chart, management information center, message identification code, mid-intensity conflict, military industrial complex, monitoring, identification, and correlation6) Техника: marine information center, methyl isothiocyanate, microbiologically induced corrosion, microbiologically influenced corrosion, microscopic, microwave interference coordination, mutual interference chart7) Химия: метилизоцианат ( Methyl isocyanate)8) Юридический термин: Minor In Consumption9) Автомобильный термин: mechanical instrument cluster10) Телекоммуникации: Medium Interface Connector (FDDI)11) Сокращение: MLRS International Corp. (UK), Media (medium) interface connector, Microwave Integrated Circuit, Military-Industrial Complex (Russia), microphone, Message Integrity Check, Microbiologically Influenced Corrosion, Middle-In-Chain, Minimum Inhibitory Concentration12) Физика: Measuring Ionization Chamber13) Электроника: Monolithic Integrated Circuits14) Вычислительная техника: Management Information Centers, Management Integration Consortium, Memory In Cassette, Message Integrity Check / Code, microelectronic integrated circuit, monolithic integrated circuit, multimedia interactive control, Media Interface Connector (FDDI, PMD), Multiple Interface Connection (Kyocera), Memory in Cassette (Seagate, EEPROM, Streamer, AIT)15) Микробиология: minimum inhibitory concentration (минимальная подавляющая концентрация)16) Транспорт: Maximum Import Capacity17) Фирменный знак: Music Industry Coalition18) СМИ: Movie Item Collection19) Деловая лексика: Made In Canada, Market Intelligence Center, Meetings Industry Council20) Сетевые технологии: medium interface connector, Консорциум по интеграции средств сетевого управления, Консорциум по объединению систем управления, интерфейсный соединитель со средой, соединитель для подключения терминала к интерфейсу шины21) Безопасность: message integrity code22) Расширение файла: Master Interrupt Control, Microsoft Image Composer Data23) Электротехника: marketing interface to customer24) ООН: Man In Charge25) Должность: Midget In Charge, Music Industry Consultant -
13 benefit
1. сущ.1) общ. выгода, прибыль, польза, благо; полезность; преимущество; привилегия, льготаATTRIBUTES:
nonmaterial benefits — нематериальные [духовные\] блага
distinct benefit — явная [ясная\] выгода
COMBS:
1to mutual benefit — с выгодой для обеих сторон, к взаимной выгоде
1for the benefit of smb., for smb.'s benefit — на благо кого-л., с выгодой для кого-л., в пользу кого-л.
1to get [to derive\] benefit from (smth.) — извлекать пользу [выгоду\] из (чего-л.)
to reap the benefit of smth. — пожинать плоды чего-л., извлекать выгоду из чего-л.
to be of benefit to (smth./smb.) — быть полезным [выгодным\] для (чего-л./кого-л.)
Organisations that exist primarily to provide a benefit to owners or members are not regarded as charitable. — Организации которые существует прежде всего для того, чтобы приносить выгоду своим владельцам или членам, не считаются благотворительными.
In the long term, a competitive market can provide benefits to customers. — В долгосрочном периоде конкурентный рынок может принести пользу [выгоды\] потребителям.
Syn:See:after-tax benefit, consumer benefit, customer benefit, external benefit, fringe benefits 2), health benefit 1), product benefit, public benefit 1), social benefit 1), tax benefit, benefit segment, benefit segmentation, cost-benefit analysis2)а) страх. пособие, выплата (сумма, выплачиваемая государством, страховым фондом или работодателем в качестве финансовой поддержки или компенсации лицам определенной категории, напр., пособие по безработице, по болезни и т. п.)ATTRIBUTES:
insurance benefit — страховая выплата, страховое пособие
COMBS:
to be on benefit — жить на пособие, получать пособие
to be entitled to [to be eligible for, to be qualify for\] a benefit — иметь право на пособие, иметь право на получение пособия
This insurance will provide a benefit to your beneficiary( ies) upon your death. — Это страхование предоставит пособие вашему бенефициару/бенефициарам после вашей смерти.
See:accelerated benefits, accident benefit, accident death benefit, accidental death benefit, additional benefit, annuity benefit, apprenticeship benefits, bed reservation benefit, benefit in cash, benefit in kind, bereavement benefit, burial benefit, cafeteria benefit, cafeteria-style benefit, Canada Child Tax Benefit, car benefit, car fuel benefit, carer's benefit, cash benefit, child benefit, child care benefit, child disability benefit, company car benefit, compassionate care benefit, contribution-based benefit, cost-of-living benefit, covered benefit, critical illness benefit, death benefit, death-in-service benefit, disability benefit, disablement benefit, dismemberment benefit, domestic purposes benefit, dread disease benefit, drug benefit, educational benefit, elective benefits, employee benefits, employment benefits, employment insurance benefit, fringe benefits 1), fuel benefit, funeral benefit, health benefit 2), health care benefit, hospice benefit, housing benefit, incapacity benefit, income-related benefit, income-tested benefit, independent youth benefit, industrial death benefit, injury benefit, in-kind benefit, in-network benefits, in-plan benefits, insurance benefit, invalidity benefit, invalids benefit, lifetime benefit, lifetime maximum benefit, living benefits, long-term care benefit, loss of income benefit, loss of time benefit, lump sum benefit, maternity benefit, maternity leave benefit, means-tested benefit, medical benefits, medical expense benefits, medical expenses benefits, Medicare benefits, national insurance benefit, network benefits, noncash benefit, non-contributory benefit, nonforfeiture benefit, non-means-tested benefit, non-network benefits, non-wage benefits, occupational death benefit, optional benefits, out-of-area benefits, out-of-network benefits, out-of-plan benefits, parental benefit, parental leave benefit, pension benefit, periodic benefit, pharmaceutical benefit, pharmacy benefit, post-retirement death benefit, pre-retirement death benefit, public assistance benefit, public benefit 2), rehabilitation benefit, repatriation benefit, retirement benefit, serious illness benefit, sick benefit, sick leave benefit, sickness benefit, social benefit 2), Social Security benefit, social service benefits, strike benefit, supplementary benefit, survivor benefit, survivor's benefit, survivors' benefit, survivorship benefit, terminal illness benefit, termination benefit, trauma benefit, underinsured motorist benefit, unemployment benefits, unemployment insurance benefits, uninsured motorist benefit, universal child care benefit, vacation benefit, welfare benefit, widows benefit, benefit consultant, benefit recipient, benefits advisor, benefits consultant, benefits manager, lifetime benefit maximum, Employee Benefits Security Administration, aid 1. 1), employee benefit planб) страх., эк. тр. пенсия, пенсионное пособиеSyn:See:55-plus benefit, accrued benefits, deferred retirement benefit, disability retirement benefit, early retirement benefit, fifty-five plus benefit, future service benefit, late retirement benefit, nonforfeitable benefits, non-vested benefits, normal retirement benefit, old age benefit, past service benefit, prior service benefit, projected benefits, service retirement benefit, unvested benefits, vested benefits, veterans benefits, defined benefit pension plan, vesting 2), accumulated benefit obligation, Pension Benefit Guaranty Corporation3) театр. бенефис (представление, сборы с которого поступают в пользу одного из актеров либо направляются на определенную цель, напр., на благотворительное мероприятие)2. гл.1) общ. помогать, приносить пользу оказывать благотворное воздействиеExtra few minutes of sleep won’t benefit you as much as a good breakfast. — Лишняя пара минут сна не принесет вам столько пользы, как полноценный завтрак.
2) общ. извлекать пользу, выгоду1to benefit by/from (smth.) — извлекать пользу [выгоду\] из (чего-л.)
I think the student will benefit by further study. — Я думаю, что дальнейшие занятия благотворно скажутся на этом студенте.
* * *
право, привилегия, польза, преимущество: 1) право, которое дает владельцу акция (права на дивиденд, на участие в новом займе, на получение бесплатных акций); 2) налоговые скидка, исключение, зачет; 3) дополнительное - обычно неденежное - вознаграждение при найме сотрудника (медицинская страховка, пенсионная схема, транспорт, обучение детей, компенсация в случае смерти); см. compensation;fringe benefit;4) преимущество, которое получит клиент при покупке данного товара (на это обращается внимание в рекламе).* * *Выгода, польза, выплата. . Словарь экономических терминов .* * *страховое пособие по безработице, по болезни и т. д. -
14 financial
прил.1) фин. финансовый, денежный (относящийся к деньгам, касающихся денежных вопросов)See:2) фин. финансовый ( относящийся в управлению финансовыми ресурсами)financial market — финансовый рынок, рынок финансов
See:financial accounting, financial adviser, financial analysis, financial analyst, financial asset, financial consultant, financial control, financial director, financial economics, financial investment, financial leverage, financial management, financial ratio, financial statement, financial analyst, financial capital, financial consultant, financial contract, financial credit, financial credit risk, financial decision, financial economics, financial engineering, financial expense, financial futures, financial innovation, financial institution, financial instrument, financial intermediary, financial liquidity, financial manager, financial market, financial marketing, financial modelling, financial officer, financial options, financial performance, financial plan, financial planning, financial position, financial pyramid, financial reinsurance, financial report, financial risk, financial statement, financial supermarket, financial system, financial tables, financial year, Certified in Financial Management, Debt Management and Financial Analysis System, Financial Analysis Journal, Financial Times, Financial Times Actuaries All Share Index, Financial Times Actuaries Share Indexes, Financial Times Index, Financial Times Industrial Ordinary Share Index, Financial Times World Index, Hulbert Financial Digest, NASDAQ Financial-100 Index, Financial Reporting Release, Financial Services Act 1986, Financial Services and Markets Act, Financial Statement and Budget Report, Association of Financial Professionals, Certified Financial Planner Board, Community Development Financial Institutions Fund, Financial Analysts Federation, Financial Crimes Enforcement Network, Financial Executives International, Financial Instruments Exchange, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association -
15 IC
1) Общая лексика: ПК (Industrial and Commercial (bank))2) Компьютерная техника: Instrument Computer, Interexchange Carrier3) Биология: inspiratory capacity4) Американизм: Internal Communication5) Военный термин: Infrastructure Committee, Inspection Committee, Integration Contractor, Intelligence Collection, Intelligence Committee, Intelligence Community, Intelligence Corps, Inter Continental, Interface Certification, Irish Concern, identification card, identification code, identifier code, implementation and conversion, in-command-of, in-commission, incentive compensation, incentive contract, independent company, index correction, information center, information circular, initial conditions, initial cost, inspected and condemned, inspection card, instruction card, instrument correction, intelligence center, intelligence circular, intelligence collator, intercept controller, interceptor, interceptor command, interface control, interim change, interim commission, interim committee, interior communications, intermediate course, internal combustion, internal conversion, international control, internment camp, ionization chamber6) Техника: ice condenser, immersion cooler, implementation clerk, impulse counter, indicating controller, inductance-capacitance, initial course, inlet contact, input charter, input current, inside containment, instruction code, integral connection, integration circuit, interceptor computer, interchange, interchange center, intercommunications, interface computer, interference control, interior communications electrician, intermediate circuit, internal-combustion, iron-constantan, isolation condenser, ИС, интегральная схема, оператор наведения7) Химия: ионная хроматография8) Математика: Index Of Coincidence9) Религия: Jesus (first and third letters of His name in Greek)10) Железнодорожный термин: Illinois Central Railroad Company11) Юридический термин: Indiana Code12) Бухгалтерия: Internal Control13) Автомобильный термин: ignition control, Integrated Curtain - интегрированная шторка безопасности. (Фирменное обозначение компании Volvo. В кабриолетах Volvo - подушка безопасности, вмонтированная не в крышу (ввиду отсутствия оной), а в боковую стенку салона.)14) Политика: Iceland15) Телекоммуникации: intermediate cross-connect, Intermediate Cross-Connect (DEC)16) Сокращение: Iceland (NATO country code), Identity Card, In Charge, Integrated Circuit, Intercept Centre, Internal Communications, immediate constituent, impulse conductor, interior communication, ion chamber, Internal Corrosion, International Catalog, Iron Case, внутрихозяйственный17) Университет: Imperial College, Instructor Consent18) Физиология: Between Meals, Inhibition Concentration, Intensive Care, Interstitial Cystitis, Intra Cellular, Intracerebral19) Электроника: Insulation Contact, Investment Council20) Вычислительная техника: image capture, input circuit, instruction counter, see, плата, содержащая команду, Interexchange Carrier (Telephony, see also, IXC), I see, непосредственно составляющая, программная плата, счётчик команд21) Нефть: стальная обшивка (iron case), стальной кожух (iron case), стальной корпус (iron case)22) Иммунология: Inhibitory Concentration23) Банковское дело: коэффициент покрытия процентов (IC = EBIT / I, где IC - interest coverage ratio, EBIT - earnings before interest, depreciation and taxes, I - interest charges.)24) Транспорт: Import Code, In Container, Integrated Coach25) Фирменный знак: ICI Corporation26) Экология: Interim Baltic Marine Environment Protection Commission27) СМИ: Instant Creation28) Деловая лексика: Ignorant Confidence, Industrial Component, Integrated Companies, Intellectual Capital, International Conference29) Сетевые технологии: internal connection, внутреннее соединение, управление интерфейсом30) Программирование: If Case, Insert Character, Instruction Count, Internal Code31) Ядерная физика: (inelastic scattering) неупругое рассеяние (нейтронов)32) Сахалин Р: Isolation Confirmer33) Медицинская техника: inspiratory capacity (ИВЛ)34) Химическое оружие: Integrating Contractor, Ion chromatography, in control, interrupting current35) Макаров: igniter cord, image converter, intelligent copier, item counter, module integrated circuit module, ВК, внутренняя конверсия36) Расширение файла: Interrupt Controller, M3CG intermediate language file (Modula-3)37) Пожарное дело: руководитель тушения пожара (incident commander)38) SAP.тех. тип позиции39) Карачаганак: Incident Commander (Руководитель аварийно-спасательных работ)40) Электротехника: impedance coil, inductive coupling, initial condition, input conditioner, installed capacity, insulating compound, interrupting capacity, pl, интегральная схема (ИС)41) Должность: Ice Climbers, Independent Consultant, Independent Contractor, Information And Communication, Investment Counselor42) Чат: In Character, In Chat43) Правительство: Integrated Circuits44) Федеральное бюро расследований: Incoming45) Международная торговля: In Class46) Базы данных: Independency Check -
16 Ic
1) Общая лексика: ПК (Industrial and Commercial (bank))2) Компьютерная техника: Instrument Computer, Interexchange Carrier3) Биология: inspiratory capacity4) Американизм: Internal Communication5) Военный термин: Infrastructure Committee, Inspection Committee, Integration Contractor, Intelligence Collection, Intelligence Committee, Intelligence Community, Intelligence Corps, Inter Continental, Interface Certification, Irish Concern, identification card, identification code, identifier code, implementation and conversion, in-command-of, in-commission, incentive compensation, incentive contract, independent company, index correction, information center, information circular, initial conditions, initial cost, inspected and condemned, inspection card, instruction card, instrument correction, intelligence center, intelligence circular, intelligence collator, intercept controller, interceptor, interceptor command, interface control, interim change, interim commission, interim committee, interior communications, intermediate course, internal combustion, internal conversion, international control, internment camp, ionization chamber6) Техника: ice condenser, immersion cooler, implementation clerk, impulse counter, indicating controller, inductance-capacitance, initial course, inlet contact, input charter, input current, inside containment, instruction code, integral connection, integration circuit, interceptor computer, interchange, interchange center, intercommunications, interface computer, interference control, interior communications electrician, intermediate circuit, internal-combustion, iron-constantan, isolation condenser, ИС, интегральная схема, оператор наведения7) Химия: ионная хроматография8) Математика: Index Of Coincidence9) Религия: Jesus (first and third letters of His name in Greek)10) Железнодорожный термин: Illinois Central Railroad Company11) Юридический термин: Indiana Code12) Бухгалтерия: Internal Control13) Автомобильный термин: ignition control, Integrated Curtain - интегрированная шторка безопасности. (Фирменное обозначение компании Volvo. В кабриолетах Volvo - подушка безопасности, вмонтированная не в крышу (ввиду отсутствия оной), а в боковую стенку салона.)14) Политика: Iceland15) Телекоммуникации: intermediate cross-connect, Intermediate Cross-Connect (DEC)16) Сокращение: Iceland (NATO country code), Identity Card, In Charge, Integrated Circuit, Intercept Centre, Internal Communications, immediate constituent, impulse conductor, interior communication, ion chamber, Internal Corrosion, International Catalog, Iron Case, внутрихозяйственный17) Университет: Imperial College, Instructor Consent18) Физиология: Between Meals, Inhibition Concentration, Intensive Care, Interstitial Cystitis, Intra Cellular, Intracerebral19) Электроника: Insulation Contact, Investment Council20) Вычислительная техника: image capture, input circuit, instruction counter, see, плата, содержащая команду, Interexchange Carrier (Telephony, see also, IXC), I see, непосредственно составляющая, программная плата, счётчик команд21) Нефть: стальная обшивка (iron case), стальной кожух (iron case), стальной корпус (iron case)22) Иммунология: Inhibitory Concentration23) Банковское дело: коэффициент покрытия процентов (IC = EBIT / I, где IC - interest coverage ratio, EBIT - earnings before interest, depreciation and taxes, I - interest charges.)24) Транспорт: Import Code, In Container, Integrated Coach25) Фирменный знак: ICI Corporation26) Экология: Interim Baltic Marine Environment Protection Commission27) СМИ: Instant Creation28) Деловая лексика: Ignorant Confidence, Industrial Component, Integrated Companies, Intellectual Capital, International Conference29) Сетевые технологии: internal connection, внутреннее соединение, управление интерфейсом30) Программирование: If Case, Insert Character, Instruction Count, Internal Code31) Ядерная физика: (inelastic scattering) неупругое рассеяние (нейтронов)32) Сахалин Р: Isolation Confirmer33) Медицинская техника: inspiratory capacity (ИВЛ)34) Химическое оружие: Integrating Contractor, Ion chromatography, in control, interrupting current35) Макаров: igniter cord, image converter, intelligent copier, item counter, module integrated circuit module, ВК, внутренняя конверсия36) Расширение файла: Interrupt Controller, M3CG intermediate language file (Modula-3)37) Пожарное дело: руководитель тушения пожара (incident commander)38) SAP.тех. тип позиции39) Карачаганак: Incident Commander (Руководитель аварийно-спасательных работ)40) Электротехника: impedance coil, inductive coupling, initial condition, input conditioner, installed capacity, insulating compound, interrupting capacity, pl, интегральная схема (ИС)41) Должность: Ice Climbers, Independent Consultant, Independent Contractor, Information And Communication, Investment Counselor42) Чат: In Character, In Chat43) Правительство: Integrated Circuits44) Федеральное бюро расследований: Incoming45) Международная торговля: In Class46) Базы данных: Independency Check -
17 ic
1) Общая лексика: ПК (Industrial and Commercial (bank))2) Компьютерная техника: Instrument Computer, Interexchange Carrier3) Биология: inspiratory capacity4) Американизм: Internal Communication5) Военный термин: Infrastructure Committee, Inspection Committee, Integration Contractor, Intelligence Collection, Intelligence Committee, Intelligence Community, Intelligence Corps, Inter Continental, Interface Certification, Irish Concern, identification card, identification code, identifier code, implementation and conversion, in-command-of, in-commission, incentive compensation, incentive contract, independent company, index correction, information center, information circular, initial conditions, initial cost, inspected and condemned, inspection card, instruction card, instrument correction, intelligence center, intelligence circular, intelligence collator, intercept controller, interceptor, interceptor command, interface control, interim change, interim commission, interim committee, interior communications, intermediate course, internal combustion, internal conversion, international control, internment camp, ionization chamber6) Техника: ice condenser, immersion cooler, implementation clerk, impulse counter, indicating controller, inductance-capacitance, initial course, inlet contact, input charter, input current, inside containment, instruction code, integral connection, integration circuit, interceptor computer, interchange, interchange center, intercommunications, interface computer, interference control, interior communications electrician, intermediate circuit, internal-combustion, iron-constantan, isolation condenser, ИС, интегральная схема, оператор наведения7) Химия: ионная хроматография8) Математика: Index Of Coincidence9) Религия: Jesus (first and third letters of His name in Greek)10) Железнодорожный термин: Illinois Central Railroad Company11) Юридический термин: Indiana Code12) Бухгалтерия: Internal Control13) Автомобильный термин: ignition control, Integrated Curtain - интегрированная шторка безопасности. (Фирменное обозначение компании Volvo. В кабриолетах Volvo - подушка безопасности, вмонтированная не в крышу (ввиду отсутствия оной), а в боковую стенку салона.)14) Политика: Iceland15) Телекоммуникации: intermediate cross-connect, Intermediate Cross-Connect (DEC)16) Сокращение: Iceland (NATO country code), Identity Card, In Charge, Integrated Circuit, Intercept Centre, Internal Communications, immediate constituent, impulse conductor, interior communication, ion chamber, Internal Corrosion, International Catalog, Iron Case, внутрихозяйственный17) Университет: Imperial College, Instructor Consent18) Физиология: Between Meals, Inhibition Concentration, Intensive Care, Interstitial Cystitis, Intra Cellular, Intracerebral19) Электроника: Insulation Contact, Investment Council20) Вычислительная техника: image capture, input circuit, instruction counter, see, плата, содержащая команду, Interexchange Carrier (Telephony, see also, IXC), I see, непосредственно составляющая, программная плата, счётчик команд21) Нефть: стальная обшивка (iron case), стальной кожух (iron case), стальной корпус (iron case)22) Иммунология: Inhibitory Concentration23) Банковское дело: коэффициент покрытия процентов (IC = EBIT / I, где IC - interest coverage ratio, EBIT - earnings before interest, depreciation and taxes, I - interest charges.)24) Транспорт: Import Code, In Container, Integrated Coach25) Фирменный знак: ICI Corporation26) Экология: Interim Baltic Marine Environment Protection Commission27) СМИ: Instant Creation28) Деловая лексика: Ignorant Confidence, Industrial Component, Integrated Companies, Intellectual Capital, International Conference29) Сетевые технологии: internal connection, внутреннее соединение, управление интерфейсом30) Программирование: If Case, Insert Character, Instruction Count, Internal Code31) Ядерная физика: (inelastic scattering) неупругое рассеяние (нейтронов)32) Сахалин Р: Isolation Confirmer33) Медицинская техника: inspiratory capacity (ИВЛ)34) Химическое оружие: Integrating Contractor, Ion chromatography, in control, interrupting current35) Макаров: igniter cord, image converter, intelligent copier, item counter, module integrated circuit module, ВК, внутренняя конверсия36) Расширение файла: Interrupt Controller, M3CG intermediate language file (Modula-3)37) Пожарное дело: руководитель тушения пожара (incident commander)38) SAP.тех. тип позиции39) Карачаганак: Incident Commander (Руководитель аварийно-спасательных работ)40) Электротехника: impedance coil, inductive coupling, initial condition, input conditioner, installed capacity, insulating compound, interrupting capacity, pl, интегральная схема (ИС)41) Должность: Ice Climbers, Independent Consultant, Independent Contractor, Information And Communication, Investment Counselor42) Чат: In Character, In Chat43) Правительство: Integrated Circuits44) Федеральное бюро расследований: Incoming45) Международная торговля: In Class46) Базы данных: Independency Check -
18 engineer
1. n инженер; конструкторindustrial engineer — инженер-технолог; инженер по организации производства
audio-control engineer — звукооператор; тонмейстер
2. n механик3. n мор. судовой механик4. n амер. машинист5. n воен. сапёр6. n воен. инженерные части7. v создавать, сооружать; проектироватьhe engineered several big industrial projects — он спроектировал несколько крупных промышленных объектов
8. v оборудовать9. v работать в качестве инженера или техника10. v неодобр. подстраивать; организоватьriots engineered by racialists — бесчинства, спровоцированные расистами
Синонимический ряд:1. conductor (noun) conductor; driver; handler; operator; pilot2. maneuver (verb) arrange; design; direct; finagle; finesse; machinate; manage; maneuver; mastermind; negotiate; plan; plot; superintend; supervise; wangle; worm -
19 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
20 design
1. сущ.1)а) общ. замысел, план, проектmore by accident than design — скорее случайно, чем по плану
He has ambitious designs for his son. — Он строит амбициозные планы, насчет сына.
Syn:б) общ. намерение, цельby design — (пред)намеренно, (пред)умышленно
в) общ., часто мн. умысел, замысел; интригаto have designs on [against\] smb. — вынашивать коварные замыслы против кого-л.
to have designs on smb.'s life — покушаться на чью-л. жизнь
2)а) общ. чертеж, эскиз, набросок, рисунок (демонстрирующий конструкцию проектируемого здания, разрабатываемого товара и т. д.); образец, конструкция, модель, шаблонSyn:See:б) общ. рисунок, узор; оформление; дизайнThey are hand painted and gilded, inside and out, with a lovely design of flowers. — Изнутри и снаружи на них вручную нанесена позолота и симпатичный узор из цветов.
See:в) общ. модель, шаблон; лежащая в основе схема; композицияThis is the natural design of life. — Это естественный ход жизни.
Syn:See:3) общ. дизайн; проектирование, моделирование, конструирование, разработка (вид деятельности, связанный с подготовкой эскизов, схем и т. д., разработкой фасонов одежды, оформлением интерьеров и др.)design department — конструкторское бюро, конструкторский отдел; отдел дизайна
See:design consultant, design director, design manager, design specialist, Arts, Design, Entertainment, Sports, and Media Occupations, Arts, Design, Entertainment, Sports, and Media Occupations, Arts, Design, Entertainment, Sports, and Media Occupations, Arts, Design, Entertainment, Sports, and Media Occupations, Arts, Design, Entertainment, Sports, and Media Occupations, Arts, Design, Entertainment, Sports, and Media Occupations, Arts, Design, Entertainment, Sports, and Media Occupations, Arts, Design, Entertainment, Sports, and Media Occupations, Arts, Design, Entertainment, Sports, and Media Occupations, Arts, Design, Entertainment, Sports, and Media Occupations, Arts, Design, Entertainment, Sports, and Media Occupations COMBS: communication design product design4) пат. (промышленный) образецSee:2. гл.1)а) общ. задумывать, придумывать, разрабатывать; замышлятьHe designed the perfect crime. — Он замыслил идеальное преступление.
б) общ. намереваться, собираться (сделать что-л.)2) общ. предназначатьThe book is designed for readers who are familiar with the fundamentals and wish to study a particular topic. — Эта книга предназначена для читателей, которые знакомы с основами проблемы и хотят продолжить ее изучение.
3)а) общ. проектировать, конструировать; планировать, составлять план [схему\]б) общ. делать эскизы [наброски\]; создавать узоры [рисунки, фасоны\]
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